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Sony

Sony BRAVIA 5 K-98XR50 98in Mini LED 4K HDR Google TV – 2025

Availability:

In stock


  • XR Backlight Master Drive
  • XR Clear Image – with new AI for Super Resolution
  • XR Contrast Booster (10)
  • Acoustic Multi-Audio

In stock

💳 Installment Options

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Installment Price ₱333,399
3 months ₱111,133/mo
6 months ₱55,567/mo
12 months ₱27,783/mo
24 months ₱13,892/mo

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Up to 24 months installment at 0% interest. The installment price will be applied once you've selected credit card installment payment method on checkout. Learn More
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333,399 249,999 247,999

You're saving : ₱85400 ( 26% ) *Online Exclusive*

Sale will close on November 25, 2025 @ 11:59 pm

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*The Extended Warranty from Lex Services keeps you protected even after the manufacturer’s warranty ends — giving you extra peace of mind when it matters most. More Info

XR Backlight Master Drive – XR Backlight Master Drive delivers brighter highlights and deeper blacks for a  more lifelike, immersive picture with exceptional clarity.
XR Clear Image – A new AI algorithm for Super Resolution reproduces studio quality and improves low-quality content.
XR Contrast Booster (10) – Combines local dimming with backlight boosting to enhance black levels, brightness, as well as natural contrast
Acoustic Multi-Audio – With the improves Sound Positioning Tweeters and dual down-firing full range speakers, you can experience immersive audio with clear dialogue and wider  surrounded sounds.
Voice Zoom 3 – Enjoy crystal-clear dialogue with improved voice position for a more immersive experience.
Weight 71.4 kg
Dimensions L 48.8 x W 219.9 x H 132.5 (cm)
KEY FEATURES
Picture & Sound XR Processor
Mini LED
XR Backlight Master Drive
XR Contrast Booster (10)
XR Clean Image – with new AI algorithm for Super Resolution
XR Triluminos Pro
XR Motion Clarity
4K 120
Studio Calibrated Netflix Adaptive Calibrated Mode
Sony Picture Core Calibrated Mode
Prime Video Calibrated Mode
IMAX Enhanced / Works with Calman
FPS and RTS Game Mode / Dolby Vision Gaming
Calm Mode (except for CN)
Acoustic Multi-audio
X-Balanced Speaker
Acoustic Center Sync
Voice Zoom 3
Ambient Optimization Pro
Dolby Atmos / DTS: X
Ready for 360 Spatial Sound Personalizer without a dongle
Stand One Slate
Usability Google TV with Google Assistant
Built-in Mic (hands-free)
Eco Remote
Gaming multi-view on YouTube
Game Menu 2
PS Remote Play
ECO Dashboard 2
Apple Airplay / Apple Homekit / Works with Alexa
Sony Pictures Core
BRAVIA Connect App
Kids Care
BRAVIA Cam
Warranty 2 Years Manufacturer

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