Anchored by Values: The 60-Year Journey of Ansons
In the early 1940s, a young Sy Keng Giok and his siblings arrived in the Philippines with little more than the clothes on their backs. Migrants in a new land, they faced immense challenges—poverty, uncertainty, and the daunting task of rebuilding a life from scratch. But what they carried within was far greater: a spirit rooted in hard work, humility, integrity, and deep sincerity toward people.
Life was unforgiving for a family without resources. But instead of discouragement, those difficult years forged a resilient character—one that would go on to shape a legacy.
From Salazar Street to Filipino Homes
On June 6, 1966, Mr. Sy Keng Giok, affectionately called “SunChing” by loved ones, opened the very first ANSON store on Salazar Street in Binondo. The humble shop offered watches, pens, personal items, and appliances—seemingly modest beginnings, but rich in purpose.
With his wife by his side and their children witnessing the ribbon-cutting, SunChing laid the foundation of a family business not just driven by profit, but anchored in values.
What’s in a Name?
The name “ANSON” blends two syllables—AN for calmness or freedom from disturbance, and SON for smooth sailing. True to its name, ANSON has always aspired to offer a seamless, fair, and pleasant experience to every customer.
That name would go on to become synonymous with trust and quality in Filipino homes.
Holding Fast Through the Storms
The years that followed weren’t always smooth sailing. Aggressive competition and uncertainty in the appliance industry loomed large. But while others may have bent under pressure, SunChing held firm, steering the company with the same principles that got them through the 1940s—humility, perseverance, and faith in doing what’s right.
It became clear that the path to real success wasn’t through shortcuts, but through integrity and staying true to the customer.
A Brand That Grew with Its Community
More than five decades later, ANSONS stands tall as a premier appliance retailer, deeply woven into the fabric of Metro Manila’s shopping culture. From humble beginnings, it now boasts a wide variety of globally recognized brands and products, all carefully curated for the modern Filipino household.
The flagship stores in Makati and Ortigas—opened in 2007—further cemented Anson’s presence in key urban centers. These locations weren’t just stores; they became experiences—modern, convenient, and reflective of Anson’s enduring one-stop shop vision.
The Secret to Longevity? People.
Anson’s rise wasn’t powered by trends or gimmicks, but by people—loyal customers, dedicated personnel, and long-standing supplier partnerships. Unlike others that chased shortcuts, Anson’s stayed grounded in excellent service and genuine care.
Its productivity and brand loyalty remain unmatched in the industry, a tribute to the culture SunChing inspired.
Looking Ahead to 60 Years and Beyond
As Anson’s approaches its 60th year in 2026, its story continues to inspire. What began as one man’s humble dream has become a trusted Filipino institution—proof that when a business is built on character, it stands the test of time. The legacy of humility, perseverance, and service lives on in every store, every transaction, and every Filipino home that chooses Anson’s.
And as the next chapter unfolds, Anson’s remains committed to the same values that started it all—serving with integrity, growing with its community, and staying true to the Filipino family it was built for.